Trademark

Protecting Your Brand: The Importance of Registering Your Business Name

A business name is often the first thing customers notice. It appears on your website, invoices, social media profiles, signage and referrals. Choosing the right name matters, but so does taking the right steps to register and protect it. For Australian business owners, there is an important distinction to understand from the start. Registering [...]

By Ample Finance|2026-09-25T16:14:22+10:00September 14th, 2026|Advisory, Company Secretary, Management, Small Business, Startup|

Franchise Business Name Registration: What Franchisees Should Know

Buying or operating a franchise often means using a well-known brand, but that does not automatically answer an important administrative question: whose name is the business actually trading under? For franchisees, business name registration sits at the intersection of branding, legal structure, tax administration and the franchise agreement. Getting it wrong can create avoidable [...]

By Ample Finance|2026-09-25T15:55:47+10:00September 14th, 2026|Advisory, Company Secretary, Management, Small Business, Startup|